Amazon Campus Challenge Rules

Read these rules before participating in the Amazon Campus Challenge (hereafter "the Challenge"). By participating in the Challenge, you acknowledge that you have read and accepted these rules and that you meet all conditions of eligibility described here in.


The Challenge Dates 

 Academic Year 2019-2020
 Challenge Dates 4th September 2019 - 30th June 2020
 Student Registration Dates 4th September 2019 - 31st October 2019
 Company Registration Dates  4th September 2019 - 13rd December 2019
 Online Sales Start Dates 13th January 2020
 Sales End Dates 12nd May 2020
 Announcement of Finalists 18th May 2020
 Presentation and announcement of awards  June 2020


ARTICLE 1 – Organising Company


Amazon Services Europe Sàrl, a limited liability company incorporated under Luxembourg law with its registered office at 38 Avenue John F. Kennedy, L-1885 Luxembourg, registered with the Luxembourg Company Register of Commerce under number B93815 (hereinafter "Amazon"), organizes the Challenge during the "Challenge Dates" (table above). Registrations shall take place during the "registration dates" outlined in the table above.


ARTICLE 2 – Purpose of the Challenge

The purpose of the Challenge is to give students the opportunity to explore the third-party seller experience on the Amazon Marketplace available at ("Marketplace") and to unleash their creativity and propensity to develop business, creating a specific project for the positioning of a particular company and its products on an e-commerce store.

Subject to compliance with the conditions referred to in Article 4 below, students participating in the Challenge will form teams of 2 to 5 students to partner, for a period of 4 months, with the company of their choice, in accordance with the requirements of Article 4, to assist with the company's activity as a third-party seller on the Marketplace using the tools offered by Amazon to place items on sale.

The first 5 teams will receive the awards indicated in article 8 (depending on the score obtained by applying the criteria of articles 6 and 7).


ARTICLE 3 –  Online Session (Webinar) to Present the Challenge

A webinar to present the Challenge will be held on the Amazon Campus Challenge website in October 2019 and will be open to all students who wish to participate. During the webinar students will be able to submit their questions to Amazon organisers. It will also be possible to submit questions when the challenge is underway via the website.   


ARTICLE 4 – Eligibility requirements  

To be eligible to sign up for the Challenge, all following requirements must be met:

4.1 participants must be organised into teams of 2 to 5 students (from a university located in Italy), must be 18 years of age or older and must each be enrolled in the academic year mentioned above. Amazon reserves the right to request from students some official proof of their enrolment in the programmes mentioned. A team may consist of participants from different universities. Only students who have not previously had a relationship with Amazon through a placement or employment contract are authorised to participate in the Challenge; 


4.2 Each team must identify a company officially registered in Italy, with which to collaborate. It is preferred that the company have ties to Italian consumers. The company shall not have more than 250 employees and its sales revenue shall not exceed 50 million euros in 2018. Those figures apply at the company level not at corporate the group level. The company shall not have previously used Marketplace before (including other Amazon Europe platforms). Each team candidate must then submit (i) by the Company's Registration Date, a project containing a business plan that represents the advantages of the company's registration with the Store and the impact that such registration may have on the company in terms of image and placement of the product in the world of e-commerce and (ii) the actual registration of this company as a third-party seller on the Store, accompanying it in the launch and conduct of its sales activities on the Store in accordance with the provisions of Article 7 below; the company must expressly authorize its participation in the Challenge, in accordance with Articles 4.3 and 4.4. and following of these Regulations. If the selected company decides no longer to participate in the Challenge, the reference team will be prevented from continuing with the Challenge.  

4.3 In order to participate to the Challenge, the companies proposed by the participating teams must sign the Amazon Services Europe Business Solutions Agreement (the "BSA") and the Amazon Payments Service Use Agreement - Sale on Amazon, and accept the other applicable policies governing the relationship between Amazon and third-party Selling Partners on the Store. Therefore, before registering for the Challenge, it is advisable for each team to share the BSA and the other contracts available here with the company that wishes to register as a third party Selling Partner on the Store. Failure by a company to sign the BSA (and applicable agreements and policies) will disqualify the student team concerned. Teams will be provided with a trial subscription to the Amazon Pro account. Please refer to the terms and conditions applicable to your Amazon Pro account.

4.4 each team must register on the official website for the Challenge during the "student registration dates” mentioned above. When signing up, each team shall provide its members' contact information and state the reasons for which it wishes to participate in the Challenge. Any applications submitted after the sign-up period will be considered late. Its acceptance will be subject to prior agreement by the Amazon Campus Challenge team.

4.5 Each company must register its registration on the Challenge website by the "Company Registration Dates" mentioned in the table above. Each company will receive a link from the students it works with, and will complete the registration process on the Amazon Campus Challenge website. Any application submitted after the "Company Registration Date" will be considered late and will not be accepted.

4.6 Any changes to the entries described above after the entry deadline must be submitted using the contact form and will only be accepted after acceptance by the Amazon Campus Challenge team.


ARTICLE 5 – Third-party Selling Partner

During the duration of the Challenge, companies will not pay the monthly registration fee of 39 euros (+VAT) normally charged to third-party selling partners using a "PRO" account to sell on the Store. Notwithstanding the foregoing, other fees, such as sales and management fees, payable per item at the time of sale will apply. At the end of the Challenge, each company may decide whether to continue its business as a third party seller on the Store or withdraw from the BSA and related agreements. Where a third-party selling partner remains, they will be required to pay monthly subscription fees from July 2020. 

In the event that a team is not selected by Amazon under these terms and conditions, the company partnering with said team retains the ability to become a third-party seller on the Marketplace so long as it pays the aforementioned monthly subscription fees.


ARTICLE 6 – Assignment of scores for Teams participating in the Challenge

Amazon will assign scores to each team based on selection criteria and answers to motivation questions referred to in Article 4 and on the creativity, concreteness, reliability and verisimilitude of the project containing the business plan referred to in Article 4.2 above.

STEP 1 (PRE-SALE): the motivations and the draft business plan submitted by each team within the Registration Date of the company will be assigned a score of up to 10. Following confirmation of the teams' admission and completion of the registration of their companies: a) at Amazon Campus Challenge, and b) at the Amazon Sales service as established in article 4.3, the respective teams will have access to STEP 2.

STEP 2 (SALE): By the End of Sales Date, teams must submit the final version of the business plan, also taking into account the sales volumes of the company with which they work. The scores obtained under STEP 1 will be added to the scores obtained by the teams under STEP 2 for the purposes of the final ranking.


ARTICLE 7 – Stages of the Challenge 

Once you have selected the team and registered the company, participants can create the third-party Selling Partner account and list offers. All information regarding the stages and deadlines will be available on the website of the Challenge. In addition, Information webinars and Q&A sessions will also be offered to participating teams and companies. From the "Start date of online sales" mentioned in the table above, all companies participating in the Challenge will be able to create online offers for their products provided that they have fulfilled all third-party seller obligations on the Marketplace and detailed in the BSA.
Each team and its company will work together and interact directly and without any intervention by Amazon. In addition, as far as the third-party selling partner is concerned, Amazon will have a hosting function, identical to the one it already performs for any third-party selling partner on the Store.
Therefore, Amazon will organize a monthly webinar (webinar dates and times will be published on the Challenge website) during which (i) suggestions will be provided on how to use the tools made available to third-party selling partner by Amazon and (ii) companies will have the opportunity to ask questions about Amazon tools and the Store in general.  

Important: During the online sales period (see online sales dates in the table above) any questions about Marketplace will only be answered if submitted by the company during the monthly webinars or via Amazon Seller Support using the company's account and the "Seller Central" interface.


Selection of finalists: Of all the teams qualified for STEP 2, Amazon will make a selection of 5 teams based on the following criteria: (i) turnover and units sold by the company, (ii) performance evaluation (rate of defective orders, rate of late orders, number of customer reviews and customer evaluations). Each of the 5 selected teams will be informed by email on the Announcement Date shown in the table above. They will be invited by email to a final presentation whose date, place and time will be specified by email.


Finalist Team Presentations: each of the 5 finalist teams will have 10 minutes to present their project and 10 minutes to answer questions from a special committee. The committee will vote on the teams on the basis of the following criteria: (i) presentation of the company, (ii) presentation of the key elements of the business plan, (iii) commercial balance of the sales activity and (iv) in general, quality of the presentation. At the end of the presentations, the committee will assign scores and announce awards referred to in Article 8. This will be followed by a cocktail party.


ARTICLE 8 – Awards


The prizes for to the winners of the Challenge are as follow:


8.1 1st place 

  • the team will receive 10,000 euros to be divided among the members, which will be paid into the current account communicated to Amazon during the Challenge.


8.2 2nd place

  • the team will receive 7,000 euros to be divided among the members, which will be paid into the current account communicated to Amazon during the Challenge.


8.3 3rd place

  • the team will receive 5,000 euros to be divided among the members, which will be paid into the current account communicated to Amazon during the Challenge.


8.3 4th and 5th places

  • the team will receive 5,000 euros to be divided among the members, which will be paid into the current account communicated to Amazon during the Challenge.


The value of the prizes is determined at the time of writing of these rules and cannot be disputed regarding its value.


Prizes are strictly personal and are not transferable. In no case may they be the subject of a quid pro quo of any kind whatsoever, in whole or in part, for any reason whatsoever. The recipients of the acknowledgements referred to in Article 8 shall be responsible for any taxes arising from the collection and use of the awards.


 ARTICLE 9 – Communication/use of participant images, first and last names


As part of the Challenge, each participant grants, on a free basis, authorisation to Amazon and/or its subsidiaries, beneficiaries or assignees to:

  • produce or request to produce photographs and videos and to use, reproduce, digitize, publish and format them, in whole or in part, and
  • to use the first names and initial of the last names of each participant,

throughout the world, for (i) editorial, (ii) external and internal communications, (iii) promotions in any way related to the Challenge and subject to respect for the personality and the image integrity of the participants.


Each participant waives the right to make any claim of any kind and/or any other reason for action under this authorisation. This authorisation is granted for a period of 5 (five) years from the signature of these rules and throughout the world. If a student does not want to appear in a video or a photograph, said student must inform Amazon before the video or photograph is created.



ARTICLE 10 – Indemnification


Amazon reserves the right to shorten, prolong, change or cancel the Challenge due to force majeure. It shall be indemnified against any claims in that case.


Amazon shall not be held liable in the least regard for relationships between teams and companies. Specifically, Amazon shall not be held liable either for companies' unavailability or withdrawal or any incident arising between a student and a company during the Challenge.


Amazon shall not be liable for any interruption in Internet communications or deterioration of assets (communication network, network interruption) and, more generally, any malfunction of the Internet network.



ARTICLE 11 – Relationship between Amazon and students


These rules shall not be interpreted as creating a principal-agent or employer-employee relationship between Amazon and the participants. This Challenge is not an employment contract.


As stated in Article 7, Amazon will not intervene in the collaboration between the team and its partner company. Amazon's only obligation will have in regard to the third-party seller will be as a host, the same function it performs for any third-party seller on the Marketplace.


Amazon will not issue any instructions or directive to participants. All questions relating directly or indirectly to Marketplace, the role of third-party sellers, third-party seller accounts or Amazon tools shall be submitted by the companies to Amazon only during its monthly webinars or via the Seller Central interface. Otherwise they shall not receive a response from Amazon.



ARTICLE 12 – Disqualification


Amazon reserves the right to exclude any team that disturbs the progress of the Challenge, commits fraud or that violates these rules. No dispute relating to a disqualification decision may be received after 30 days from the date of disqualification decision.


Amazon may use, in particular for the purposes of proof, any act, fact or omission, data, files, recordings, transactions and other elements in digital or electronic form or medium, established, received or stored directly or indirectly by it, in particular in its information systems.


If a company decides not to sign the BSA (as defined in article 4.3 above) and the Amazon Payments - Sale on Amazon Service Agreement or to accept the other applicable policies, or if it decides not to complete the registration procedure as a third party selling partners indicated in article 5, or even not to participate in the Challenge anymore or to refuse the team that initially proposed its participation, such company will be automatically disqualified from the Challenge.


ARTICLE 13 – Filing and implementation of the rules


Participation in the Challenge implies full acceptance of these rules, which are filed with Mr Thomas Soulard, bailiff, 2 rue Amiral Roussin, CS 52604, 21026 Dijon Cedex. The rules shall be sent free of charge to any person who makes the request by mail to the following address before 31 October 2019 (as evidenced by the postmark): "Concours Amazon Campus Challenge", Amazon Services Europe S.à r.l. 5 rue Plaetis, L-2338 Luxembourg, Grand Duchy of Luxembourg.


The rules are available for free and may be printed at any time on the Amazon Campus Challenge website.



ARTICLE 14 – Language


All correspondence shall be in Italian  or English. The presentations shall be given in Italian or English.


ARTICLE 15 – Notification of recipients of awards


The processing of personal information provided in connection with the Challenge will be in accordance with Amazon's applicable policies which are available in the privacy policy


Amazon will process each student's personal data to the extent that it is needed for the Challenge in order to defend its rights and interests (for example, in the event of a complaint by a Challenge participant) and to the extent that processing is required by law applicable to Amazon.


Each student expressly agrees that the student's first name and the initial of the last name will be made publicly available online if he/she is one of the winners of the prizes referred to in Article 8. Participants who do not want this information to be made publicly available online must inform Amazon as such. In any case, the use of their first name and first of their name shall not confer to winners the right to remuneration or any advantage other than the delivery of their prize.


ARTICLE 16 – Confidentiality


Confidential information (hereinafter "Confidential Information") shall be deemed to be any information or fact, outside the public domain, emanating from, belonging to and/or directly or indirectly related to Amazon, any of its subsidiaries or any other affiliate of Amazon, that students have or will know about as part of the Challenge, regardless of the form in which this information is communicated to students.


Any copy of Confidential Information will be considered Confidential Information.


The following information is not considered Confidential Information:


  1. information in the public domain at the time of disclosure or which subsequently fell into the public domain and at no fault of the participants;
  2. information which Amazon has previously authorised and disclosed in writing to third parties.;


Students agree not to disclose during the Challenge dates and for 5 (five) years from its end date any Confidential Information, namely:


  1. not to communicate, disclose, transfer, by any means, Confidential Information, in whole or in part, to any person;
  2. not to use this Confidential Information solely for the purposes of implementing the Challenge or for any other purpose that Amazon has previously accepted in writing;
  3. to take all reasonable measures to prevent and to protect against the theft, the copying or reproduction or all uses, disclosures or dissemination not authorised by Amazon.



ARTICLE 17 – Intellectual property


Participants acknowledge that (i) Confidential Information; (ii) any document, presentation or other material made available to students by Amazon as part of the Challenge; as well as in particular (iii) trademarks, logos and other distinguishing signs of Amazon, remain the exclusive property of Amazon.


In this regard, participants are prohibited from any use of brands, logos and other distinguishing signs of Amazon on the Internet and, in particular, on any social media network, for example, to report their participation in the Challenge.

By submitting their application to take part in the Challenge, participants guarantee that they are the legitimate owners and/or, in any case, the legitimate assignees of the intellectual property rights connected with all materials, including the concept and business plan that will be the subject of the application to the Challenge and to hold Amazon Services Europe S.à r.l. and any other company in the group harmless and indemnified and indemnified, as well as their agents and employees, from any request made by third parties in relation to said intellectual property rights. To this end, the participants acknowledge that they grant Amazon Services Europe S.à r.l. and to the other companies of the group, a worldwide, irrevocable, free and perpetual license to use, transform, modify, reproduce, distribute, transmit, publish, communicate to the public, disseminate, display or otherwise use for any purpose, including advertising and economic exploitation, all intellectual property rights related to any project, work, document, information, business plan and/or design, developed or otherwise made for participation in the Challenge or that will be made later in the course of the same, for purposes related to the provisions of these Regulations.


ARTICLE 18 – Applicable law and disputes


The law of the Grand Duchy of Luxembourg governs these rules. Any question regarding the application or interpretation of the rules or any unforeseen questions that may arise must be sent to Amazon within a maximum of 15 days from the end of the Challenge. It will be decided at the sole discretion of Amazon in compliance with Luxembourg law. In the absence of an amicable agreement between the parties or after the expiry of the aforementioned period, any dispute relating to the application, execution or interpretation of these rules shall be within the jurisdiction of the courts and District Court of Luxembourg City, Luxembourg.